Project #1: SEO for an entertainment goods company

I figured I'd break the ice here by posting an online invitation I have received through Guru.com from a company in New Jersey. Basically, the firm wants to increase traffic to its site via search engine optimization.

The challenge here is multi-fold. First, as we all are well aware of now, content is king when attracting traffic to web sites and pages -- and this company, being primarily a web-store, has no content besides a simple multi-page listing of the products, ordering information, and contact/history details. Search engine optimation can only do so much without a reason for visitors to be 'sticky' to the site. How many online stores selling video games and periphery ARE there (and that's not even including the giant Amazon.com?)

My ideal skills match for this job would be someone who is knowledgeable/experienced in SEO, someone who is adept at web page/graphic design, a content viruoso and even those with related products/services who can see a joint venture fit with this company. The project's been open for 24 days ... and counting.

From now on, I will not post the above preamble for new projects -- I only did this now to give an actual example of a project, and the thought processes that are involved in it. So, anybody who wants to pitch in their 2 cents, come on in!

My project detail was sent to me like this:

PROJECT DETAILS

General Information
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---Project Title: Advertisting/Marketing
---Project ID: *****

Payment Information
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---Project Budget: Between $500 and $1,000
---Hourly Pay Rate: Not listed

Qualifications and Experience Required
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---Category: Website Design / Website Marketing
---Primary Skill: Search Engine Optimization (SEO)
---Secondary Skills: Internet Marketing
---Industry Experience: Media, Advertising, Publishing, Entertainment
---Additional Skills Required: E-commerce

Location Requirements
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---Must Work on Premises? No

Description
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We are looking for an experienced advertising/marketing company to develop and initiate an advertising/marketing campaign that can broaden traffic and evidently, orders.

The website is ***********

We would definently like SEO in this campaign. We would like to run the campaign for 1-2 months and we will then work out payment plans acoordingly for the future.

If you have any questions please free to contact me. [----]

P.S. I've left specifics off of this, while I look into Guru.com's content copywriting rules for posting job descriptions off their site. But rest assured, this job DOES exist ... and is still pending ...